Vector
PR and Communications Strategy
Narrative, stakeholder and media strategy for organisations whose reputation is part of the operation.
Vector · Growth · Service 1 of 5 · Semantic layer
Positioning, identity and the governing system that keeps a brand coherent across every surface.
Brand Foundation
Brand work at MetaTeam is connected to the rest of the operation. Positioning is tested against audience data, identity is implemented in the design system, and the brand's performance is measured alongside product and campaign metrics.
Capabilities
#CapabilityScope of work
- 01Positioning and strategyAudience and competitive evidence, positioning, architecture for multi-brand portfolios.
- 02Verbal identityNaming, tone of voice, messaging frameworks and multilingual guidance.
- 03Visual identityMarks, typography, colour, imagery direction and motion principles.
- 04GovernanceGuidelines, asset systems, templates and review processes.
In the Operational Model
Brand definitions are semantic-layer objects: positioning, messages and visual rules that every kinetic-layer output, from interface to campaign, is assembled from.
Where this service sits in the model
What you receive
- 01Positioning and messaging framework
- 02Visual and verbal identity system
- 03Brand guidelines and asset library
- 04Implementation in the design system
- 05Governance model and templates
Related services
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UI Design and Design Systems
Interfaces and the reusable systems behind them, so every surface stays consistent as the estate grows.
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Graphic Illustration and Advertising Creative
Illustration, visual assets and campaign creative produced within the brand system, not beside it.