Lumen · Design · Service 1 of 4 · Kinetic layer

End-to-end design of web and mobile products, from problem definition to shipped, measured interfaces.

Digital Product Design

Digital Product Design

Every product ships with measurement designed in: the events, funnels and quality signals that tell the team whether the design is working, feeding the Intelligence division's analysis and the next iteration.

Capabilities

  1. 01

    Problem framing, user and business goals, scope and success measures.

  2. 02

    Flows, information architecture, prototypes and usability testing.

  3. 03

    High-fidelity screens built on a design system, with states and accessibility covered.

  4. 04

    Instrumentation, design QA, post-launch review and improvement cycles.

In the Operational Model

Product design shapes the kinetic layer from the user's side: it defines which actions people take against which objects, and in what order. The design work uses the same object model the engineers implement.

Read the approach

Where this service sits in the model

Adaptive layerKinetic layerSemantic layerFoundation layer

What you receive

deliverable / 01Product definition and success measures
deliverable / 02Tested prototypes and flows
deliverable / 03Production-ready interface designs
deliverable / 04Design specifications and handover
deliverable / 05Post-launch measurement plan

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Contact

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