Vector
Remarketing and Lifecycle
Programmes that bring people back and move them forward, triggered by what they actually did.
Vector · Growth · Service 4 of 5 · Adaptive layer
Measurement that shows what advertising actually caused, so budget follows evidence.
Advertising Metrics and Attribution
The result is a decision framework rather than a dashboard: which channels and creatives to fund, at what level, with stated confidence.
Capabilities
#CapabilityScope of work
- 01Measurement architectureTracking, conversion APIs, consent-aware data collection and warehousing.
- 02AttributionMulti-touch and data-driven attribution with documented assumptions.
- 03ExperimentationGeo and audience holdouts, lift studies and incrementality testing.
- 04Mix modellingMedia mix models, scenario planning and budget optimisation.
In the Operational Model
Attribution belongs to the adaptive layer. It reads campaign, touchpoint and conversion objects, estimates causal contribution and returns budget recommendations that kinetic-layer campaign systems act on.
Where this service sits in the model
What you receive
- 01Measurement architecture and implementation
- 02Attribution models with documentation
- 03Experiment designs and results
- 04Media mix model and planning tool
- 05Decision reporting cadence
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Audience Analysis
Segmentation and behavioural insight built on first-party data, not on rented assumptions.
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Data Collection and Analysis
Instrumentation, acquisition and analysis that turn scattered signals into a trusted picture.