Vector
Remarketing and Lifecycle
Programmes that bring people back and move them forward, triggered by what they actually did.
Orbit · Software Engineering · Service 3 of 6 · Kinetic layer
Customer relationship platforms configured, extended or built around how your organisation actually sells and serves.
orbit / crm-systemsready
CRM Systems
Because the CRM shares the Operational Model with marketing, product and operations systems, sales and service teams see the full context of a customer, and the Growth division's remarketing and lifecycle programmes can act on the same records.
Capabilities
crm-systems.yamlyaml
- 01platform_implementation:Configuration, data migration and extension of leading CRM platforms.
- 02custom_customer_systems:Purpose-built CRM for organisations with unusual sales or service models.
- 03integration:Connections to ERP, billing, support, marketing automation and product usage data.
- 04adoption:Role-based interfaces, reporting and training so the system is used as designed.
In the Operational Model
The CRM is a kinetic-layer system built around semantic-layer customer objects. Every interaction it records enriches those objects and becomes available to analysis and automation.
Where this service sits in the model
What you receive
crm-systems.deliverables+5
- 01+Customer object model and data migration plan
- 02+Configured or built CRM with integrations
- 03+Reporting and pipeline dashboards
- 04+Role documentation and training materials
- 05+Ongoing support arrangement if required
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